Search Bar/Search Terms Have you ever wondered what your customers are typing into your site search bar? Six months ago I wrote a piece about one of, if not THE most impactful ways you can skyrocket your conversion rates, and that is to have your customers use the site search bar to find products. Conversion […]
Over the New Year holiday period, I went online to buy my youngest son some well loved and “must have” spiderman hands. Apparently, these have the power to turn him into the “actual and real” spiderman. Purchase was made online from a big retailer, went through the whole process and checked out, receiving an email […]
There are many ways to allocate your marketing spend, some of these are, Radio Ads, TV Ads, Print, or even take it to the local Casino find a roulette table, and put it all on Black, or Red, depending on how lucky you’re feeling. However, there is one sure way to get a massive […]
One of the most frustrating things that can happen to your online store is cart abandonment. Why does this happen? Can you imagine if you had a bricks-and-mortar store and you noticed a shopper picking something they like, deciding they want it, and as they are walking to the cash register to buy, they leave […]
Yes, you read that title right. There are a few ways that you can grow your sales and increase your average basket size. In a report by BigCommerce, they asked what is the top priority when ordering online; pertaining to delivery. 71% answered “free delivery”, followed by 19% “fastest delivery”. In this scenario, we will […]
With the high traffic and high sales period just about upon us, unfortunately so is the online fraud high period. What is your plan? Do you even have one? If you can answer yes to one or more of the below questions, then I would highly recommend you take a serious and rather […]
By now you would have heard me beat the dream REALLY LOUD about the actual aesthetics and positioning of the Site Search bar. I have often said this is a gold mine in terms of revenue raising opportunities for your online store. However, as we all know, positioning is only one part of the mix. […]
Customer reviews have become more and more important both for buyers and sellers. As online shopping behaviours are evolving rapidly, so is the need to satisfy the trust factor along the buying journey. I have attended numerous webinars, spoken to many industry experts and shifted through a ridiculous amount of data (some of which […]
Can you imagine walking into a retail store and after 5 seconds someone jumps in front of you and says you can’t go through unless you give me your email address? Then WHY do we do it in our online stores? There are many ways that we can get our message across to our customers […]
It saddens me that I still hear “we were throwing too much money on Google Ads and got nothing”. A very quick way to check your ROAS (Return on Ad Spend) without getting into the actual Google Ads platform, is through your Google Analytics, and since for most it is easier and more common to […]
