Search Bar/Search Terms Have you ever wondered what your customers are typing into your site search bar? Six months ago I wrote a piece about one of, if not THE most impactful ways you can skyrocket your conversion rates, and that is to have your customers use the site search bar to find products. Conversion […]
Yes, you read that title right. There are a few ways that you can grow your sales and increase your average basket size. In a report by BigCommerce, they asked what is the top priority when ordering online; pertaining to delivery. 71% answered “free delivery”, followed by 19% “fastest delivery”. In this scenario, we will […]
By now you would have heard me beat the dream REALLY LOUD about the actual aesthetics and positioning of the Site Search bar. I have often said this is a gold mine in terms of revenue raising opportunities for your online store. However, as we all know, positioning is only one part of the mix. […]
Customer reviews have become more and more important both for buyers and sellers. As online shopping behaviours are evolving rapidly, so is the need to satisfy the trust factor along the buying journey. I have attended numerous webinars, spoken to many industry experts and shifted through a ridiculous amount of data (some of which […]
It astounds me in this day and age to still see retailers and marketers working on the Search Engine “bus” rather than their clients that are in the bus, or more importantly in their actual store. Let me put this into context. “Experts” have made a blanket statement that an average online store conversion rate […]
Granted, I could have found a cooler and more hip looking store greeter, however, he/she is worth their weight in GOLD. Make no mistake about it, your Site Search bar is by far the most profitable. At a minimum, it should be providing you with an average of 8x more ECR (eCommerce Conversion Rate) than […]
