Search Bar/Search Terms Have you ever wondered what your customers are typing into your site search bar? Six months ago I wrote a piece about one of, if not THE most impactful ways you can skyrocket your conversion rates, and that is to have your customers use the site search bar to find products. Conversion […]
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‘Digital Marketing’
Over the New Year holiday period, I went online to buy my youngest son some well loved and “must have” spiderman hands. Apparently, these have the power to turn him into the “actual and real” spiderman. Purchase was made online from a big retailer, went through the whole process and checked out, receiving an email […]
One of the most frustrating things that can happen to your online store is cart abandonment. Why does this happen? Can you imagine if you had a bricks-and-mortar store and you noticed a shopper picking something they like, deciding they want it, and as they are walking to the cash register to buy, they leave […]
Yes, you read that title right. There are a few ways that you can grow your sales and increase your average basket size. In a report by BigCommerce, they asked what is the top priority when ordering online; pertaining to delivery. 71% answered “free delivery”, followed by 19% “fastest delivery”. In this scenario, we will […]