Jim Haritonas launched Online Growth Consulting to drive online revenue growth for retailers in diverse categories including lifestyle, fashion and homewares. With a lifelong curiosity and passion for retailing, digital marketing, sales and customer experience Jim is on a mission of transformation.
Dedicated to education and challenging shiny metrics that don’t deliver, Jim brings unwavering focus and energy to every client to transform online conversions.
Jim has worked with a wide range of pure play and hybrid Australian retail brands in simplifying and demystifying their sales and conversion issues. With a blend of UX, Paid Marketing, SEO, and Conversion Rate Optimisation skills, Jim has a knack of identifying and solving roadblocks at lightning quick speed.
With a fascination of people and buying psychology, his career has always centred on building trust. From his early days in menswear manufacturing to 15 years managing sales and retail teams in FMCG, B2B and consumable products, Jim saw success came from understanding human behaviours and commercial strategies.
Jim is married to the love of his life with 2 very energetic toddlers. A passionate runner and mad keen soccer fan, he regularly contributes to his local sporting clubs and community.
An accomplished Greek blues musician, Jim regularly performs emotive Rebetiko music from his prized collection of Bouzouki instruments.