Search Bar/Search Terms Have you ever wondered what your customers are typing into your site search bar? Six months ago I wrote a piece about one of, if not THE most impactful ways you can skyrocket your conversion rates, and that is to have your customers use the site search bar to find products. Conversion […]
Over the New Year holiday period, I went online to buy my youngest son some well loved and “must have” spiderman hands. Apparently, these have the power to turn him into the “actual and real” spiderman. Purchase was made online from a big retailer, went through the whole process and checked out, receiving an email […]
There are many ways to allocate your marketing spend, some of these are, Radio Ads, TV Ads, Print, or even take it to the local Casino find a roulette table, and put it all on Black, or Red, depending on how lucky you’re feeling. However, there is one sure way to get a massive […]
One of the most frustrating things that can happen to your online store is cart abandonment. Why does this happen? Can you imagine if you had a bricks-and-mortar store and you noticed a shopper picking something they like, deciding they want it, and as they are walking to the cash register to buy, they leave […]
