There are many ways to allocate your marketing spend, some of these are, Radio Ads, TV Ads, Print, or even take it to the local Casino find a roulette table, and put it all on Black, or Red, depending on how lucky you’re feeling. However, there is one sure way to get a massive […]
By now you would have heard me beat the dream REALLY LOUD about the actual aesthetics and positioning of the Site Search bar. I have often said this is a gold mine in terms of revenue raising opportunities for your online store. However, as we all know, positioning is only one part of the mix. […]
Granted, I could have found a cooler and more hip looking store greeter, however, he/she is worth their weight in GOLD. Make no mistake about it, your Site Search bar is by far the most profitable. At a minimum, it should be providing you with an average of 8x more ECR (eCommerce Conversion Rate) than […]
