Measuring your ROAS (Return on Ad Spend)
It saddens me that I still hear “we were throwing too much money on Google Ads and got nothing”.
A very quick way to check your ROAS (Return on Ad Spend) without getting into the actual Google Ads platform, is through your Google Analytics, and since for most it is easier and more common to use GA, I’d start there as a reference.
You may ask, what is a good ROAS? Well, most of the clients that I work with tend to see an average ROAS of 1000% across most (B2C) industries. Whilst this number sounds fantastic, it really shouldn’t be hard to achieve. On average the majority of retailers I deal with would break even at around 400% ROAS, therefore striving to achieve 1000% becomes the expected/target and not the “wishful”
How do you achieve this? Well, this comes down to many factors. Making sure you are running the correct campaigns with the correct targeting is imperative. As is to make sure that the product page has the correct technical SEO. What has SEO got to do with Google Ads you may ask? Sssshhhhh that is one of the most well-kept secrets. Reach out and I’ll let you in on the secret 🙂