We would all agree that this is a cute Turtle, however, you DO NOT want it to be powering your eCommerce store. Imagine this for a minute. You’re at your local supermarket store or even your favourite department store and you have taken your time to pick out exactly what you want and now walk […]
It astounds me in this day and age to still see retailers and marketers working on the Search Engine “bus” rather than their clients that are in the bus, or more importantly in their actual store. Let me put this into context. “Experts” have made a blanket statement that an average online store conversion rate […]
Granted, I could have found a cooler and more hip looking store greeter, however, he/she is worth their weight in GOLD. Make no mistake about it, your Site Search bar is by far the most profitable. At a minimum, it should be providing you with an average of 8x more ECR (eCommerce Conversion Rate) than […]
