It astounds me in this day and age to still see retailers and marketers working on the Search Engine “bus” rather than their clients that are in the bus, or more importantly in their actual store. Let me put this into context. “Experts” have made a blanket statement that an average online store conversion rate […]
Granted, I could have found a cooler and more hip looking store greeter, however, he/she is worth their weight in GOLD. Make no mistake about it, your Site Search bar is by far the most profitable. At a minimum, it should be providing you with an average of 8x more ECR (eCommerce Conversion Rate) than […]
