By now you would have heard me beat the dream REALLY LOUD about the actual aesthetics and positioning of the Site Search bar. I have often said this is a gold mine in terms of revenue raising opportunities for your online store. However, as we all know, positioning is only one part of the mix. […]
Customer reviews have become more and more important both for buyers and sellers. As online shopping behaviours are evolving rapidly, so is the need to satisfy the trust factor along the buying journey. I have attended numerous webinars, spoken to many industry experts and shifted through a ridiculous amount of data (some of which […]
Can you imagine walking into a retail store and after 5 seconds someone jumps in front of you and says you can’t go through unless you give me your email address? Then WHY do we do it in our online stores? There are many ways that we can get our message across to our customers […]
It saddens me that I still hear “we were throwing too much money on Google Ads and got nothing”. A very quick way to check your ROAS (Return on Ad Spend) without getting into the actual Google Ads platform, is through your Google Analytics, and since for most it is easier and more common to […]
We would all agree that this is a cute Turtle, however, you DO NOT want it to be powering your eCommerce store. Imagine this for a minute. You’re at your local supermarket store or even your favourite department store and you have taken your time to pick out exactly what you want and now walk […]
It astounds me in this day and age to still see retailers and marketers working on the Search Engine “bus” rather than their clients that are in the bus, or more importantly in their actual store. Let me put this into context. “Experts” have made a blanket statement that an average online store conversion rate […]
Granted, I could have found a cooler and more hip looking store greeter, however, he/she is worth their weight in GOLD. Make no mistake about it, your Site Search bar is by far the most profitable. At a minimum, it should be providing you with an average of 8x more ECR (eCommerce Conversion Rate) than […]
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